Execution Satisfaction: The Pillar That Shapes Every Trip
Having covered Price, Product and Assortment, we’re closing the series with the Execution Pillar from our 2026 US Shopper Satisfaction Report findings. Download the Full 2026 US Shopper Satisfaction Report Key Takeaways Execution is where the shopper experience becomes real. Strong prices and assortment only go so far if shelves are empty, the layout is […]
Assortment Satisfaction: Where Innovation and Choice Take Centre Stage
Our 2026 US Shopper Satisfaction Report is out, and we’re taking a closer look at what the data tells us pillar by pillar. Having covered Price and Product, we’re moving on to Assortment. Download the Full 2026 US Shopper Satisfaction Report Key Takeaways Assortment is about range and innovation, not product attributes — it captures […]
Costco, H-E-B and the Race for Product Leadership
Our US Shopper Satisfaction Report 2026 is out, and we’re taking a closer look at what the data tells us pillar by pillar. Following our deep dive into Price, we’re turning to Product. Download the Full 2026 US Shopper Satisfaction Report Key Takeaways Product satisfaction spans seven levers — quality, fresh, premium, healthy choices, environmental, […]
Who’s Winning on Price? The Retailers Shoppers Trust Most in 2026
Our 2026 US Shopper Satisfaction Report is out, and we’re taking a closer look at what the data tells us pillar by pillar. First up: Price. Download the Full 2026 US Shopper Satisfaction Report Key Takeaways Price satisfaction is four levers, not one — overall price, best value, everyday low price, and promotional offers […]
Why Do Some Categories Grow and Others Don’t?
Key Takeaways Penetration drives growth more than anything else — how many households buy the category matters far more than frequency or basket size. Declining categories are losing buyers first — penetration loss is the leading cause of decline, before anything else goes wrong. Premiumisation is a legitimate growth lever — price per volume is […]
Why Category Management Still Fascinates Me After 30 Years – Roger Jackson – CEO, Shopper Intelligence
I stumbled into category management in 1992, reluctantly and knowing absolutely nothing about it. Three decades later, I think it remains one of the most genuinely interesting and genuinely difficult jobs in the industry. Here’s why. Key Takeaways Category management means balancing three agendas at once — your brand, your retailer, and the shopper. The […]
Are you playing the right pricing game for your category?
After years of inflationary pressure, the conversation in grocery has shifted. Retailers are recalibrating, shoppers have reset their expectations, and suppliers face a deceptively simple question: what pricing strategy actually works for my category in 2026? The honest answer is that “It depends”, and it varies hugely dependent on how shoppers approach your category and […]
Five Things You Can Learn from Shoppers That Scan Data Simply Can’t Tell You
Scan data and loyalty cards show you what sold. What they do not show is why it sold, or what the shopper was considering at the moment they chose to buy. That is the gap Shopper Intelligence fills, and it changes the quality of your decisions. Key Takeaways Scan data shows what sold — not […]
The Simplest Question in Shopper Research Is Also the Most Powerful
Planned or unplanned? It sounds almost too straightforward to be so important. But understanding when a purchase decision is actually made is one of the most important things you can know about a category, and one of the most commonly overlooked. Because (sorry) teams often don’t actually know the answer in objective, quantified terms. Key […]
How We Help You Build Better Category Plans — Straight from the Shopper
Across thousands of shopper conversations each year, Shopper Intelligence captures the underlying truth about what drives category and store performance and shows you where to invest, what to fix, and how to win at the shelf. Key Takeaways Shopper voice is missing from most category plans. Most plans rely on sales data and instinct, leaving […]
