2025 U.S. Shopper Satisfaction Report.

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The Team

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Expert support, every step
of the way

We provide Shopper Intelligence data with the support of experienced category management specialists in each market. People who have done that same job of developing proposals and discussing solutions with retailer partners.

We have self-service software; but we are on hand to pitch in to help with questions and projects as needed

the team

Country-specific coverage & subscription costs

For information on our coverage and subscription costs in any country, please contact the relevant country manager below or contact us for help in countries not listed.

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US
 JASON SMITH

Managing Director

Based in Chicago, Jason joined Shopper Intelligence in 2018 to lead our US program. Prior to SI, Jason led the North America category management team at dunnhumby, and he also led category management teams at Hormel Foods & Colgate-Palmolive.

Contact Jason
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CANADA
 BRETT CULLEN

Country Manager

Brett Cullen joined Shopper Intelligence in 2018 and is leading the Canadian program. Prior to SI, Brett managed the Eastern USA business for Maple Leaf Foods and held various roles in both Sales and Category Management.

Contact Brett
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UK
 CHRIS ADKINS

Managing Director

Joined Shopper Intelligence in 2011 to lead the UK program. Previously Chris was Shopper Insights Manager at Kraft (now Mondelez), and he previously worked in category management at Mars and Coke.

Contact Chris
Colm

GLOBAL & IRELAND
 COLM ROONEY

Director Ireland, VP Global Client Dev

Dublin based, Colm launched our rapidly growing Irish program in 2017. Previously he worked in global client development for The Advantage Group, and GS1 both in Ireland and Canada.

Contact Colm
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FRANCE
 LAURENT VALENSI

Director

Laurent had research roles in leading companies like Yoplait (General Mills) and Nestle, followed by leadership of in-store marketing agency Mediaperformances. He leads SI since 2012.

Contact Laurent
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AUSTRALIA
 SIMON FORD

Managing Director

Simon’s deep retail insights experience is founded on 7 years as Head of Insight at Tesco, and previously he was in client service at Kantar. Operating since 2008, our programs are well known in Australia.

Contact Simon
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NEW ZEALAND
 ANDREW ARNOLD

Managing Director

With 20 years of experience in FMCG, Andrew has worked in sales and insights roles like Red Bull, Gordon & Gotch and Energizer. He has led teams to develop insight led strategies for category growth.




Contact Andrew
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ASIA
 JAKE SHEPHERD

Managing Director

Based in Sinagpore, Jake has worked with retailers and brands in Asia for over 10 years delivering strategic category management insight at Nielsen IQ and GfK. His expertise is in creating dialogues between retailers and suppliers which solve strategic challenges to create growth.


Contact Jake
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GLOBAL
 ROGER JACKSON

CEO

Following a career in CPG in the UK (Unilever, UB, Kraft), covering marketing, sales and category management, he spent several years in his own consulting firm across UK and Australia. Founding Shopper Intelligence in 2007 with Simon Ford, he has since taken the concept across the world, to build the world’s largest (and only) systematic system of direct shopper measurement for supermarkets.

Contact Roger
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Join over 100 retailers and CPG firms that already subscribe to this systematic source
of the causal factors behind what shoppers buy
Join over 100 retailers and CPG firms that already subscribe to this systematic source of the causal
factors behind what shoppers buy
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Testimonials

What our clients say about us

What our clients say
about us

Our clients use our shopper insights to drive real results—from improving front-of-store execution to boosting category performance.

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"This is rapidly becoming one of those tools we simply can’t live without. Retailers want to understand what’s happening outside their own four walls, and metrics about what truly matters to their shoppers. Shopper Intelligence hits a lot of blind spots that drive better solutions"
Yelena IdelchikReckitt USA, Director, Shopper Insights
"SI gives you something fresh and useful that the retailer doesn’t already know insight wise, so you can add value for your buyer and build that trusted relationship"
Andy PageHasbro, Perfect Store Lead – EMEA
“I’ve always believed that the idea of having a ‘Category Role’ for each category was a breakthrough concept that Category Management brought to retail decision making. It’s great that Shopper Intelligence now adds objective shopper-led metrics to this crucial discussion.”
Dr Brian Harris(original creator category management concept)
"We used the Shopper Intelligence insights to highlight 3 top shopper satisfaction attributes to revive Tesco front of store — and were able to achieve results directly with Tesco."
Yasmine HenryBusiness Intelligence Manager, Coca-Cola European Partners
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Understand your shopper
Influence category decisions
Lead your retailer to success

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