In the ever-competitive world of retail, launching a successful product innovation isn’t just about having a great idea. It’s also about understanding your shoppers—what drives them, what...

Shopper satisfaction has been a rollercoaster ride in recent years. While retailers have made big strides in improving product quality, assortment, and overall shopping experience, one issue...

In the fast-moving world of retail, shopper satisfaction is often viewed as a “nice-to-have”—a feel-good metric rather than a tangible driver of financial performance. But what if...

The Execution Pillar is the foundation of a seamless shopping experience. From intuitive navigation to meaningful staff interactions, excellence in execution ensures that shoppers not only find...

In today’s dynamic retail landscape, the Assortment Pillar is pivotal to shopper satisfaction. It reflects how effectively retailers meet shopper needs through trusted brand availability, diverse product choices, and...

Shoppers have spoken: quality and freshness are non-negotiable. While satisfaction in these areas has improved, it still trails their critical importance.  According to the 2025 Shopper Satisfaction Report,...

Despite notable strides in shopper satisfaction, the Price Pillar remains the most challenging area for retailers and suppliers, consistently ranking lowest among the four key dimensions of satisfaction. While...

Retail is evolving faster than ever, with shopper expectations reshaping the way businesses operate. Our 2025 Shopper Satisfaction Report uncovers the key insights that defined the retail landscape in...

For decades, category management has thrived on the fertile ground of large-scale purchase behavior data. Knowing who bought what, where, and when at a market and store...

Are you making the most of the data available for your category?  Many category managers rely on sales trends alone to guide decisions, but that only scratches...

  [VIDEO GOES HERE] Retail success isn’t just about selling products; it’s about understanding what drives shoppers to buy. That’s why our Category Impact Matrix is a...

In today’s competitive retail landscape, understanding the shopper’s journey is no longer optional—it’s essential.  CPG suppliers and retailers must move beyond transactional data and explore the motivations...

Picture this: A shopper stands in front of a shelf, searching for their favorite item. It’s out of stock.  What happens next?  Do they grab a substitute,...

Building a successful category strategy in CPG and retail is like baking the perfect cake. Every ingredient plays a crucial role, and getting the balance right leads...

The grocery world is profoundly transforming thanks to cutting-edge tech, evolving shopper habits, and bold new strategies.  GroceryShop 2024 was a total eye-opener, with industry leaders and innovative...

The marketing world is teeming with people ready to decry traditional market research tools. Their nihilistic fire is often trained on focus groups and surveys as the...

Boots, Tesco, Ocado and Sainsbury (Nectar) sharing a stage? That’s not something you see every day. But at Madfest, the common goal of explaining the opportunity of retail media to...

It doesn’t matter what kind of marketing or cat man you do, you’re expected to be a change agent for your business. You look at what needs...

What are the 7 habits of quite good category managers? I wonder if anyone had an idea like that before? 😃 But anyway, here goes. See if...

My recent LI poll on “Category Role” (see below) shows that most of us in cat man feel this is a topic that is crucial to our...

17th century master Baldassarre Francschini brings us insight with his masterpiece, “La sfida dell’obiettività” – translates as “the objectivity challenge”. As you can see, the team (I’d assume marketing and sales combined,...