The Seven Habits of Effective Category Managers

What are the 7 habits of quite good category managers? I wonder if anyone had an idea like that before? 😃 But anyway, here goes. See if you agree! 1.     Seek first to understand shoppersThere is one constituent in sales and marketing that any category manager can and should “own.” An element of the business story […]

Is the most important part of the category strategy team away day the lunch?

17th century master Baldassarre Francschini brings us insight with his masterpiece, “La sfida dell’obiettività” – translates as “the objectivity challenge”. As you can see, the team (I’d assume marketing and sales combined, marketing I’d guess in the red socks?) are now taking a break from their flip charts and Powerpoint for a light lunch. Very satisfied with their strategy thinking […]