Category Management: Becoming a trusted advisor – 5 tips for success
Our task in Cat Man could be defined as using understanding of the consumer and shopper journey to identify growth strategies for our customers and our business – to deliver the “Triple Win”. But as we all know this hides a multiplicity of competing demands. And much depends on the mindset of your boss, or […]
The Secret to Successful Innovation: Understanding the Innovation Empathy Matrix
In the ever-competitive world of retail, launching a successful product innovation isn’t just about having a great idea. It’s also about understanding your shoppers—what drives them, what holds them back, and when they’re most open to trying something new. That’s where the Innovation Empathy Matrix comes in. Key Takeaways The Innovation Matrix links innovation success […]
Where Science (and Data) Fails Category Management
For decades, category management has thrived on the fertile ground of large-scale purchase behavior data. Knowing who bought what, where, and when at a market and store level provides an inexhaustible stream of data for analysis. And analyze it we do—with gusto! We’ve invested heavily in this data, and now AI tools promise to make […]
Unlock the “Why” Behind Shopper Behavior with the Category Indicator Report
Are you making the most of the data available for your category? Many category managers rely on sales trends alone to guide decisions, but that only scratches the surface. To truly engage shoppers and drive results, you need to understand their motivations, triggers, and expectations. Our Category Indicator Report provides this deeper level of insight, […]
Understanding Shopper Behavior Through the Category Impact Matrix
[VIDEO GOES HERE] Retail success isn’t just about selling products; it’s about understanding what drives shoppers to buy. That’s why our Category Impact Matrix is a game-changer by offering a clear lens into how categories perform and where retailers should focus their efforts to drive maximum impact. At Shopper Intelligence, we believe category management […]
Understanding the Shopper Journey at Kroger
In today’s competitive retail landscape, understanding the shopper’s journey is no longer optional—it’s essential. CPG suppliers and retailers must move beyond transactional data and explore the motivations and behaviors that drive purchases. This is where Shopper Intelligence’s Shopper Journey Wheel comes into play. It offers a comprehensive framework for understanding the pre-trip, trip, and post-trip […]
Understanding “Switch or Walk Away”: A Game-Changer for Category Management
Picture this: A shopper stands in front of a shelf, searching for their favorite item. It’s out of stock. What happens next? Do they grab a substitute, walk out empty-handed, or go straight to a competitor? These moments of decision matter, and understanding them can make or break a category’s performance. At Shopper Intelligence, we […]
How Category Planning is Like Baking a Cake
Building a successful category strategy in CPG and retail is like baking the perfect cake. Every ingredient plays a crucial role, and getting the balance right leads to a strategy that not only delights but also delivers results. At Shopper Intelligence, category planning doesn’t have to be overwhelming if you have the right approach. Like […]
From AI Pricing to Amazon’s Expansion: Key Takeaways from GroceryShop 2024
The grocery world is profoundly transforming thanks to cutting-edge tech, evolving shopper habits, and bold new strategies. GroceryShop 2024 was a total eye-opener, with industry leaders and innovative brands gathering to discuss what’s next. Whether you’re a grocery geek or curious about what will land in your shopping cart soon, the trends discussed here will have […]
Three Reasons to Understand the Big Picture Category Management Trends
It doesn’t matter what kind of marketing or cat man you do, you’re expected to be a change agent for your business. You look at what needs to change in your business to improve performance and do it based on evidence and objective truth, not just gut feel. You likely have a mass of data […]
