US Shopper Satisfaction Report 2026
US Shopper Satisfaction Report 2026
United Kingdom
Skincare
Leading FMCG manufacturer
Top 4 grocery retailer
Supporting an upcoming skincare range review with shopper evidence
Understanding shopper choice, brand planning, availability risk and satisfaction gaps
Supplier brand distribution increased by +20% and share of space increased by +22%
Shopper Intelligence UK Skincare case study
The retailer was preparing a skincare range review and considering a broader range with more niche choice to compete with dedicated health and beauty retailers.
The supplier needed evidence to show that the bigger opportunity was not simply more options, but the right range, clearer navigation and trusted brands.
Sales data could show what was happening in skincare, but not fully explain why shoppers behaved as they did or what they needed from the fixture.
The supplier needed a shopper led evidence base to test whether a broader niche range or a sharper focus on availability, brands and range clarity would better meet shopper needs.
Skincare shoppers were significantly more likely than average to walk away if their preferred choice was unavailable, making range and availability decisions commercially important.
Almost 60% of planned skincare shoppers intended to buy a specific brand, supporting the role of clear space for key signpost brands.
Shopper Intelligence also identified a satisfaction gap around quality, showing that the right range could help improve how shoppers perceived the category overall.
The evidence gave the supplier a stronger shopper led argument for the range review. The discussion could focus on the right brand mix, availability and range clarity rather than simply adding more choice.
This helped move the conversation beyond internal assumptions and sales performance towards a clearer explanation of shopper behaviour for senior retailer stakeholders.
Following the range review, the skincare category outperformed the market.
Supplier brand distribution increased by +20% and supplier share of space increased by +22%, giving the supplier a stronger presence in the category.
This case shows how Shopper Intelligence can help suppliers influence important retailer conversations with evidence that explains shopper behaviour, not just sales performance. In skincare, the insight helped move the review away from a simple more choice discussion and towards the choices that mattered most to shoppers.
United Kingdom
Skincare
Leading FMCG manufacturer
Top 4 grocery retailer
Supporting an upcoming skincare range review with shopper evidence
Understanding shopper choice, brand planning, availability risk and satisfaction gaps
Supplier brand distribution increased by +20% and share of space increased by +22%
Shopper Intelligence UK Skincare case study
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© 2026 Shopper Intelligence | Stone Hut Designs
© 2025 Shopper Intelligence | Stone Hut Designs
