US Shopper Satisfaction Report 2026
US Shopper Satisfaction Report 2026
United Kingdom
Chilled vegetarian
Leading FMCG manufacturer
Top 4 grocery retailer
Five supplier SKUs had been removed and the supplier needed a shopper led case for relisting and increased range
Showing how range and innovation influenced shopper engagement, satisfaction and potential extra purchase
The retailer category grew +23% versus the previous year
Shopper Intelligence UK Chilled Vegetarian case study
A previous range review had removed five supplier SKUs so the retailer could concentrate more space on the remaining range.
The supplier saw a performance impact and needed evidence showing whether the reduced range had created a shopper issue, rather than relying only on an internal sales argument.
The supplier needed to show whether shoppers actively valued range and innovation in chilled vegetarian and whether additional choice could support stronger purchase behaviour.
The aim was to turn the conversation from lost supplier sales into a shopper and category discussion.
Shopper Intelligence showed that range and innovation were critical shopper priorities in chilled vegetarian, with only quality ranking as more important.
No other category had more shopper requests for additional innovation, and shoppers showed a significantly above average likelihood to buy extra when new and different choices were available.
Year on year results also showed that shopper satisfaction had been negatively impacted at the retailer.
The supplier used the evidence to build a stronger retailer argument around shopper demand, category improvement and the commercial role of range and innovation.
Relisting was therefore positioned as a shopper led recommendation with potential category benefit, rather than simply a request to restore supplier distribution.
The supplier's delisted products were relisted and the retailer category grew +23% versus the previous year.
The case gave the supplier a clearer way to demonstrate why range and innovation mattered commercially in the category.
This case shows how Shopper Intelligence can strengthen range review conversations by adding a clear shopper perspective.
The evidence helped move the discussion beyond whether the remaining range was simply good enough and towards what shoppers actually valued in the category.
United Kingdom
Chilled vegetarian
Leading FMCG manufacturer
Top 4 grocery retailer
Five supplier SKUs had been removed and the supplier needed a shopper led case for relisting and increased range
Showing how range and innovation influenced shopper engagement, satisfaction and potential extra purchase
The retailer category grew +23% versus the previous year
Shopper Intelligence UK Chilled Vegetarian case study
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© 2026 Shopper Intelligence | Stone Hut Designs
© 2025 Shopper Intelligence | Stone Hut Designs
