Three Reasons to Understand the Big Picture Category Management Trends

It doesn’t matter what kind of marketing or cat man you do, you’re expected to be a change agent for your business. You look at what needs to change in your business to improve performance and do it based on evidence and objective truth, not just gut feel. You likely have a mass of data […]

The Seven Habits of Effective Category Managers

What are the 7 habits of quite good category managers? I wonder if anyone had an idea like that before? 😃 But anyway, here goes. See if you agree! 1.     Seek first to understand shoppersThere is one constituent in sales and marketing that any category manager can and should “own.” An element of the business story […]