Three Reasons to Understand the Big Picture Category Management Trends

It doesn’t matter what kind of marketing or cat man you do, you’re expected to be a change agent for your business. You look at what needs to change in your business to improve performance and do it based on evidence and objective truth, not just gut feel. You likely have a mass of data […]

The four crucial missing questions (and answers) in Cat Man about Category Role

My recent LI poll on “Category Role” (see below) shows that most of us in cat man feel this is a topic that is crucial to our thinking. But let me today pose a question today: “how do we measure it”? Whether you are a retailer making decisions on what categories you pick to achieve specific strategies for […]