Understanding “Switch or Walk Away”: A Game-Changer for Category Management
Picture this: A shopper stands in front of a shelf, searching for their favorite item. It’s out of stock. What happens next? Do they grab a substitute, walk out empty-handed, or go straight to a competitor? These moments of decision matter, and understanding them can make or break a category’s performance. At Shopper Intelligence, we […]
How Category Planning is Like Baking a Cake
Building a successful category strategy in CPG and retail is like baking the perfect cake. Every ingredient plays a crucial role, and getting the balance right leads to a strategy that not only delights but also delivers results. At Shopper Intelligence, category planning doesn’t have to be overwhelming if you have the right approach. Like […]
From AI Pricing to Amazon’s Expansion: Key Takeaways from GroceryShop 2024
The grocery world is profoundly transforming thanks to cutting-edge tech, evolving shopper habits, and bold new strategies. GroceryShop 2024 was a total eye-opener, with industry leaders and innovative brands gathering to discuss what’s next. Whether you’re a grocery geek or curious about what will land in your shopping cart soon, the trends discussed here will have […]
Three Reasons to Understand the Big Picture Category Management Trends
It doesn’t matter what kind of marketing or cat man you do, you’re expected to be a change agent for your business. You look at what needs to change in your business to improve performance and do it based on evidence and objective truth, not just gut feel. You likely have a mass of data […]
The Seven Habits of Effective Category Managers
What are the 7 habits of quite good category managers? I wonder if anyone had an idea like that before? 😃 But anyway, here goes. See if you agree! 1. Seek first to understand shoppersThere is one constituent in sales and marketing that any category manager can and should “own.” An element of the business story […]
Is the most important part of the category strategy team away day the lunch?
17th century master Baldassarre Francschini brings us insight with his masterpiece, “La sfida dell’obiettività” – translates as “the objectivity challenge”. As you can see, the team (I’d assume marketing and sales combined, marketing I’d guess in the red socks?) are now taking a break from their flip charts and Powerpoint for a light lunch. Very satisfied with their strategy thinking […]
