The Monthly Focus: Chilled

The report highlights the evolving Vegan & Plant-Based category in the chilled department, emphasizing the importance of balancing range and healthy options as new product launches emerge. It discusses the need for category management, focusing on shopper behavior, SKU optimization, and creating a better shopper experience through strategic range adjustments. As demand shifts with macro trends like sustainability and health, retailers must consider how to cater to these needs effectively.

Download the full report to explore shopper-driven strategies in the chilled category.