Price and Promotion Webinar

The "Price and Promotion Webinar" explores how shopper behaviors around price and promotions have shifted, particularly in the wake of rising inflation and interest rates. With price becoming an even stronger influence on purchase decisions, retailers and brands must prioritize value, optimize promotions, and strategically invest in categories that drive loyalty. The report identifies opportunities to differentiate and improve satisfaction by focusing on price sensitivity, promotional impact, and category-specific shopper needs.

Download the full report to uncover strategies for optimizing price and promotions in your category.