How to Maximise Promotional Effectiveness

Promotions can be an effective way to drive engagement and sales, but getting the strategy right for your category is critical. It’s not just about short term gain, it’s about driving long-term category growth.

In this webinar we explore topics such as what is most likely to influence your shoppers? the effectiveness of feature and display, pre-store and in-store communication, incrementality, expandability, and the risk of stockpiling / subsidising base sales

We show you how our shopper insight can help you to understand the long-term impact of promotions and build the most effective promo strategy for your category.