The Secret to Successful Innovation: Understanding the Innovation Empathy Matrix
In the ever-competitive world of retail, launching a successful product innovation isn’t just about having a great idea. It’s also about understanding your shoppers—what drives them, what holds them back, and when they’re most open to trying something new. That’s where the Innovation Empathy Matrix comes in. Key Takeaways The Innovation Matrix links innovation success […]
Why Price Is Still the Biggest Challenge in Shopper Satisfaction
Shopper satisfaction has been a rollercoaster ride in recent years. While retailers have made big strides in improving product quality, assortment, and overall shopping experience, one issue still looms large—price. Why is price still the biggest hurdle, and what can retailers do about it? Let’s dive in. Key Takeaways Shopper satisfaction is bouncing back—except when […]
Satisfaction Drives Sales: Why Shopper Happiness is Your Best Growth Strategy
In the fast-moving world of retail, shopper satisfaction is often viewed as a “nice-to-have”—a feel-good metric rather than a tangible driver of financial performance. But what if we told you that satisfaction isn’t just about making customers happy—it’s directly tied to your bottom line? And this isn’t a new discovery. Even back in 2003, research […]
The Assortment Pillar: Building Trust and Captivating Shoppers
In today’s dynamic retail landscape, the Assortment Pillar is pivotal to shopper satisfaction. It reflects how effectively retailers meet shopper needs through trusted brand availability, diverse product choices, and bold innovation. Retailers who excel in these areas build loyalty and inspire exploration, creating a compelling shopping experience. The 2025 Shopper Satisfaction Report dives deep into the drivers of satisfaction […]
Unlocking Shopper Priorities in 2025: Elevate Quality, Freshness, and Sustainability with Actionable Insights
Shoppers have spoken: quality and freshness are non-negotiable. While satisfaction in these areas has improved, it still trails their critical importance. According to the 2025 Shopper Satisfaction Report, performance in “Good Quality” and “Excellent Freshness” ranks at #5 and #6, leaving room for growth. These gaps present clear opportunities for retailers and suppliers to close the […]
Price Pillar Insights: Unlocking Shopper Perceptions of Value
Despite notable strides in shopper satisfaction, the Price Pillar remains the most challenging area for retailers and suppliers, consistently ranking lowest among the four key dimensions of satisfaction. While shoppers prioritize value, their satisfaction with “Great Prices in the Category” has only seen modest gains. This persistent gap highlights a critical opportunity for businesses to rethink pricing […]
What’s Driving Shopper Satisfaction Today—and Opportunities to Improve
Retail is evolving faster than ever, with shopper expectations reshaping the way businesses operate. Our 2025 Shopper Satisfaction Report uncovers the key insights that defined the retail landscape in 2024. From sustained challenges in pricing strategies to surging interest in sustainability, these trends outline not just where the industry stands but where it’s headed. The report highlights […]
Understanding the Shopper Journey at Kroger
In today’s competitive retail landscape, understanding the shopper’s journey is no longer optional—it’s essential. CPG suppliers and retailers must move beyond transactional data and explore the motivations and behaviors that drive purchases. This is where Shopper Intelligence’s Shopper Journey Wheel comes into play. It offers a comprehensive framework for understanding the pre-trip, trip, and post-trip […]
Understanding “Switch or Walk Away”: A Game-Changer for Category Management
Picture this: A shopper stands in front of a shelf, searching for their favorite item. It’s out of stock. What happens next? Do they grab a substitute, walk out empty-handed, or go straight to a competitor? These moments of decision matter, and understanding them can make or break a category’s performance. At Shopper Intelligence, we […]
Three Reasons to Understand the Big Picture Category Management Trends
It doesn’t matter what kind of marketing or cat man you do, you’re expected to be a change agent for your business. You look at what needs to change in your business to improve performance and do it based on evidence and objective truth, not just gut feel. You likely have a mass of data […]
