Unlock the “Why” Behind Shopper Behavior with the Category Indicator Report
Are you making the most of the data available for your category? Many category managers rely on sales trends alone to guide decisions, but that only scratches the surface. To truly engage shoppers and drive results, you need to understand their motivations, triggers, and expectations. Our Category Indicator Report provides this deeper level of insight, […]
Understanding Shopper Behavior Through the Category Impact Matrix
[VIDEO GOES HERE] Retail success isn’t just about selling products; it’s about understanding what drives shoppers to buy. That’s why our Category Impact Matrix is a game-changer by offering a clear lens into how categories perform and where retailers should focus their efforts to drive maximum impact. At Shopper Intelligence, we believe category management […]
Understanding the Shopper Journey at Kroger
In today’s competitive retail landscape, understanding the shopper’s journey is no longer optional—it’s essential. CPG suppliers and retailers must move beyond transactional data and explore the motivations and behaviors that drive purchases. This is where Shopper Intelligence’s Shopper Journey Wheel comes into play. It offers a comprehensive framework for understanding the pre-trip, trip, and post-trip […]
Understanding “Switch or Walk Away”: A Game-Changer for Category Management
Picture this: A shopper stands in front of a shelf, searching for their favorite item. It’s out of stock. What happens next? Do they grab a substitute, walk out empty-handed, or go straight to a competitor? These moments of decision matter, and understanding them can make or break a category’s performance. At Shopper Intelligence, we […]
How Category Planning is Like Baking a Cake
Building a successful category strategy in CPG and retail is like baking the perfect cake. Every ingredient plays a crucial role, and getting the balance right leads to a strategy that not only delights but also delivers results. At Shopper Intelligence, category planning doesn’t have to be overwhelming if you have the right approach. Like […]
From AI Pricing to Amazon’s Expansion: Key Takeaways from GroceryShop 2024
The grocery world is profoundly transforming thanks to cutting-edge tech, evolving shopper habits, and bold new strategies. GroceryShop 2024 was a total eye-opener, with industry leaders and innovative brands gathering to discuss what’s next. Whether you’re a grocery geek or curious about what will land in your shopping cart soon, the trends discussed here will have […]
Are Surveys the Market Research They Claim to Be?
The marketing world is teeming with people ready to decry traditional market research tools. Their nihilistic fire is often trained on focus groups and surveys as the evil twin towers of what they might claim is false guidance. I spent many years moderating focus groups but let’s put that aside today and focus on the […]
How Can Retailers and Brands Drive CPG Growth?
Boots, Tesco, Ocado and Sainsbury (Nectar) sharing a stage? That’s not something you see every day. But at Madfest, the common goal of explaining the opportunity of retail media to brand folk created one of those black swan events. The panel’s key theme was how the industry (retailers and brands working together) can create incremental growth by implementing […]
Three Reasons to Understand the Big Picture Category Management Trends
It doesn’t matter what kind of marketing or cat man you do, you’re expected to be a change agent for your business. You look at what needs to change in your business to improve performance and do it based on evidence and objective truth, not just gut feel. You likely have a mass of data […]
The Seven Habits of Effective Category Managers
What are the 7 habits of quite good category managers? I wonder if anyone had an idea like that before? 😃 But anyway, here goes. See if you agree! 1. Seek first to understand shoppersThere is one constituent in sales and marketing that any category manager can and should “own.” An element of the business story […]
